Thailand's video production costs have risen modestly, with an average of ฿150,000 for high-quality promotional videos in 2026. The increase reflects higher production standards and demand for visually engaging content. Digital advertising continues to grow rapidly, with businesses investing over ฿3.2 billion in video marketing, emphasizing its importance in brand visibility and consumer engagement.
The popularity of mobile video consumption remains dominant, accounting for 76% of views, which underscores the need for mobile-optimized content. Engagement rates on video ads are solid at around 4.8%, indicating active audience interaction. As Thailand's digital landscape evolves, local brands are prioritizing innovative video strategies to increase reach and conversion in a competitive market.