In 2026, Australian businesses are investing heavily in video marketing, with an average production cost of AUD 45,000 for quality corporate videos. The marketing spend is projected to reach AUD 1.8 billion, reflecting the growing importance of visual content in digital strategies. The digital advertising revenue continues to rise, reaching AUD 12.5 billion, indicating a shift towards online video platforms and increased consumer engagement.
Australian consumers are highly engaged with video content, with an engagement rate of 78%, which surpasses many other digital channels. Companies are now running approximately 15 campaigns annually, leveraging social media and streaming services to maximize reach. This trend underscores the increasing reliance on video as a primary marketing tool in Australia's competitive digital landscape.