Thailand's digital landscape in 2026 shows a steadily increasing video engagement rate of 4.8%, reflecting higher consumer interaction through social media and streaming platforms. Mobile devices dominate content consumption, accounting for 78% of views, emphasizing the importance of mobile-first marketing strategies. The significant investment of USD 1.2 billion in social media video ads demonstrates brands' focus on engaging audiences through compelling visual content.
Average watch times have extended to nearly three minutes, indicating deeper viewer interest and content quality. User-generated videos continue to grow, representing 62% of video content, fostering authentic engagement. Marketers are leveraging this trend to build trust and community around their brands, making video marketing more effective and personalized in Thailand’s vibrant digital ecosystem.