Thailand's mobile marketing landscape in 2026 shows a high push notification engagement rate of 72%, indicating strong user receptivity. The average CTR of 15% reflects effective targeting and personalized content, boosting campaign performance. Mobile ad spend continues to grow, reaching approximately $1.8 billion USD, demonstrating the sector's expansion amid increasing smartphone adoption.
With nearly 78 million mobile users, Thailand is a key market for digital marketers. The average notification open rate of 68% suggests that brands can achieve substantial visibility and interaction through push campaigns. As mobile technology advances, marketers are investing more in tailored content to maximize engagement and drive conversions in this vibrant digital economy.