Micro-Influencer ROI Statistics in Thailand (2026)

Thailand's micro-influencer market in 2026 demonstrates significant ROI, with an average campaign return of USD 15,200. The growing number of active micro-influencers, totaling around 150,000, reflects increased digital engagement and targeted marketing strategies. Engagement rates remain high at 7.5%, indicating strong audience interaction and effective content strategies tailored for local audiences.

Brands in Thailand are increasingly allocating budgets toward influencer marketing, with 68% investing in micro-influencers. With an average follower base of 45,000, these influencers effectively bridge brands to niche communities, boosting brand visibility and sales. The trend signifies a mature digital marketing landscape where micro-influencers are vital for localized and authentic brand storytelling.