Thailand's live streaming user base is projected to reach 35 million by 2026, reflecting rapid digital adoption and increasing engagement across social media platforms. The average user now spends about 2.5 hours daily on live streaming content, driven by entertainment, shopping, and social interactions. This growth underscores the country's shift toward digital entertainment and the rising influence of creators and influencers in shaping consumer behavior.
Video marketing expenditure in Thailand is expected to surpass USD 1.2 billion, with over 65% of businesses leveraging video to boost brand visibility and sales. Revenue from live streaming platforms is anticipated to hit USD 2.8 billion in 2026, indicating a thriving ecosystem for content creators and marketers. These trends highlight the importance of live video as a core component of Thailand's digital economy, fostering new opportunities for growth and innovation.