Thailand's email marketing landscape in 2026 shows an average open rate of 22.5%, indicating steady engagement amid increasing digital adoption. The high mobile usage at 78% suggests marketers should prioritize mobile-optimized content to maximize reach. The delivery rate remains strong at 96.2%, reflecting effective list management and deliverability strategies. These metrics highlight the evolving digital habits of Thai consumers and the importance of personalized email campaigns.
With an average revenue of ฿45,000 per campaign, email marketing remains a vital channel for Thai businesses aiming to boost sales and brand loyalty. The click-through rate of 3.8% suggests room for improvement through compelling content and targeted messaging. As digital infrastructure advances, Thai marketers are increasingly leveraging data-driven strategies to enhance engagement and ROI, solidifying email as a key component of their integrated marketing efforts.