Thailand's email marketing revenue is projected to reach approximately 1.2 billion USD in 2026, reflecting increasing digital adoption among businesses. The growth is driven by expanding internet access, smartphone usage, and digital marketing awareness. With 25 million active users, companies can target a larger, more engaged audience, boosting campaign effectiveness and ROI.
The average revenue per user stands at USD 48, indicating a healthy monetization level. The success rate of email campaigns has improved to 18%, with an open rate of 28%, suggesting that tailored content and improved segmentation are enhancing engagement. These trends point towards a mature email marketing landscape that continues to grow in Thailand's expanding digital economy.