E-commerce Statistics in Thailand (2026)

Thailand's e-commerce sector is projected to reach nearly 18.5 billion USD in revenue by 2026, driven by increased internet penetration and smartphone adoption. Same-day delivery services are now used in over 65% of online orders, reflecting consumer demand for faster shipping options. The growing digital economy is attracting more international and local brands, enhancing shopping convenience for millions of Thai consumers.

The e-commerce user base is expected to hit 36 million, representing significant urban market expansion. With an annual growth rate of over 14%, Thailand's online shopping continues to flourish. Consumers are spending an average of USD 120 per transaction, indicating a shift towards higher-value purchases. Retailers investing in logistics and digital infrastructure will sustain this rapid growth trajectory into 2026.