Tanzania's e-commerce sector is experiencing significant expansion, with revenues reaching USD 1.2 billion in 2026. Mobile commerce dominates, fueled by widespread smartphone adoption and improved internet infrastructure. Digital payments are becoming more prevalent, increasing convenience and boosting online shopping activity across urban and rural areas.
The rise of same-day delivery services now accounts for over a third of all e-commerce shipments, reflecting consumer demand for faster service. This growth is supported by investments in logistics and digital infrastructure, making online shopping more accessible and reliable. Overall, Tanzania's digital economy shows promising momentum as e-commerce continues to integrate into daily life.