In Taiwan, video engagement rates have steadily increased, reaching an average of 4.8% in 2026. The dominant use of mobile devices accounts for 78% of video views, emphasizing the importance of mobile-optimized content. With an average watch time of 2.5 minutes per video, brands are encouraged to create engaging, concise videos to maximize viewer retention and interaction.
The ROI from video marketing continues to rise, with a remarkable 340% return, highlighting its effectiveness for Taiwanese businesses. Influencer collaborations are also gaining traction, with engagement growing by 12% annually. These trends suggest that companies should prioritize video content and influencer partnerships to capture the attention of the increasingly digital-savvy Taiwanese consumers.