In 2026, Taiwan's email marketing open rate has reached approximately 28.5%, reflecting growing engagement amid increased digital literacy. The high mobile engagement rate of 65% indicates consumers prefer checking emails on smartphones, prompting marketers to optimize mobile-friendly content. The steady growth in subscription numbers and consistent send frequency suggest a mature and effective email marketing environment.
Despite the positive trends, the CTR of 4.2% indicates room for improvement in content personalization and targeting. Marketers are investing in AI-driven segmentation to boost engagement. Overall, Taiwan's digital infrastructure and consumer behavior continue to support robust email marketing strategies, contributing to a vibrant e-commerce and digital services sector.