Sudan's video engagement rate is expected to reach 4.2% in 2026, reflecting increased digital literacy and mobile internet penetration. The majority of viewers prefer short-form videos on social media, which drives higher interaction levels. As mobile device usage continues to grow, content creators focus on optimizing videos for smartphones to maximize engagement.
With a mobile video consumption rate of 78%, Sudanese businesses are investing more in video marketing strategies. The average watch time of 2.3 minutes indicates strong viewer interest. The rising share of video content and marketing budgets suggest that video will remain a crucial channel for brands to connect with audiences and boost conversions in 2026.