Sudan's digital landscape in 2026 shows a steady growth in video marketing, with a 58% ad completion rate indicating increasing viewer engagement. The rise in mobile consumption, accounting for 72% of views, highlights the importance of mobile-friendly content. Investment in digital advertising continues to grow, reaching USD 45 million, reflecting confidence in digital channels for brand promotion and customer engagement.
Despite economic challenges, Sudanese businesses are leveraging video marketing to reach wider audiences. The average ad duration of 1 minute 45 seconds suggests advertisers focus on concise, impactful messaging. Social media remains a key platform, with 65% engagement on video content, emphasizing the importance of tailored content strategies for digital success in 2026.