Sudan's mobile landscape in 2026 shows a significant rise in digital engagement, with over 62% of the population accessing the internet via mobile devices. The push notification engagement rate of 45% indicates strong user interaction, driven by increased smartphone adoption and tailored content. With an average of 3.2 notifications per user daily, marketers are leveraging this channel effectively to boost brand awareness and customer retention.
The mobile advertising market in Sudan has expanded to USD 150 million, reflecting growing investments in digital marketing. The high opt-in rate of 70% suggests that users find value in personalized updates, creating opportunities for brands to enhance customer experiences. As digital infrastructure improves, Sudan's mobile marketing ecosystem is poised for continued growth and innovation.