22.5%
Average App Retention Rate
Retention rate of users after 30 days
3.2 million
Monthly Active Users (MAU)
Number of active mobile app users in Sudan
USD 4.80
Average Revenue Per User (ARPU)
Average earnings per user from in-app purchases and ads
USD 180 million
Mobile Advertising Spend
Total digital ad spend targeting mobile users
4.5 hours
User Engagement Time
Average daily time spent on mobile apps
Sudan's mobile app landscape in 2026 shows a steady growth with over 3.2 million monthly active users, indicating increased smartphone penetration and digital adoption. Despite a moderate retention rate of around 22.5%, app developers are focusing on engagement strategies to boost user loyalty and lifetime value. The average revenue per user remains modest but is gradually rising as in-app monetization methods improve and user spending increases.
The mobile marketing sector is booming with an estimated USD 180 million spent on digital advertising targeting mobile users. Users spend approximately 4.5 hours daily on apps, underscoring the importance of personalized marketing and targeted campaigns. As Sudan continues to digitize, businesses are leveraging local language content and mobile-friendly formats to attract and retain users, fueling further growth in the digital economy.
Frequently Asked Questions
What are the main factors influencing app retention in Sudan?
Factors include app quality, localized content, user engagement strategies, and the availability of affordable smartphones.
How is mobile advertising expected to evolve in Sudan by 2026?
Mobile advertising is projected to grow with increased investment in targeted campaigns, programmatic ads, and integration with social media platforms.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.