1,200
Number of active websites using Google Analytics
Estimated active websites employing Google Analytics in Sudan in 2026
35%
Percentage of businesses using web analytics tools
Proportion of Sudanese enterprises leveraging web analytics in 2026
15,000
Average monthly website visits per business
Average monthly traffic received by business websites in Sudan
USD 45 million
Digital advertising spend (USD)
Total digital advertising expenditure in Sudan for 2026
78%
Mobile device usage for web access
Share of web traffic from mobile devices in Sudan
Sudan's adoption of Google Analytics has steadily increased, with approximately 1,200 active websites utilizing the platform in 2026. The growth reflects rising digital literacy and the expansion of online commerce among local businesses. As digital advertising budgets reach USD 45 million, companies increasingly rely on web analytics to optimize campaigns and enhance customer engagement.
Most web traffic in Sudan is generated via mobile devices, accounting for 78%. This shift emphasizes the importance of mobile-optimized websites and analytics tools tailored for mobile data. The percentage of businesses adopting web analytics tools has grown to 35%, indicating a maturing digital economy focused on data-driven decision-making.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.