1,200
Number of active websites using Google Analytics
Afghanistan's active websites leveraging Google Analytics in 2026
15,000
Average monthly website visits per site
Average traffic per website tracking user interactions
12.5
Digital advertising spend (USD millions)
Total digital ad expenditure in Afghanistan in 2026
45%
Mobile internet penetration rate
Percentage of population accessing the internet via mobile devices
350
E-commerce websites with analytics integration
Number of e-commerce platforms utilizing web analytics tools
Mobile internet penetration has grown to 45%, facilitating greater access to digital services and e-commerce. About 350 e-commerce platforms now integrate web analytics, enabling better user insights and targeted marketing. Overall, Afghanistan’s digital landscape is expanding, driven by increased smartphone use and a focus on improving online business operations.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.