Sudan's email marketing landscape in 2026 shows steady growth with a 12.5% increase in subscribers, driven by expanding internet access and mobile device usage. The open rate of 24.7% indicates moderate engagement, reflecting increasing brand awareness and targeted content strategies. Businesses are seeing a substantial ROI, averaging USD 42 for each dollar invested, making email marketing a key channel for customer retention and sales growth.
The dominance of mobile devices in email engagement, with 68% of emails opened on smartphones or tablets, emphasizes the importance of mobile-optimized campaigns. Despite relatively modest open rates, click-through rates stand at 3.9%, showing opportunities to improve content relevance and call-to-actions. Overall, Sudan's email marketing is poised for further expansion as digital literacy and connectivity improve across the country.