Sudan’s email deliverability rate has improved to 75% in 2026, driven by increased internet access and improved email infrastructure. Despite challenges, businesses are leveraging email marketing to reach customers effectively, with open rates at 25%. The click-through rate remains modest but shows potential for growth as digital literacy improves.
The bounce rate has decreased slightly, indicating better list management and spam filtering. Marketers are focusing on personalized content to boost engagement, and the ROI of email campaigns has increased, making it a vital channel for Sudanese businesses aiming to expand their digital footprint.