Sudan's affiliate marketing landscape in 2026 shows moderate fraud rates at around 4.8%, reflecting ongoing efforts to combat fraudulent activities. The sector has seen substantial growth, with digital marketing expenditure reaching approximately USD 120 million, indicating increased adoption of online marketing strategies among local businesses. The number of active affiliates has grown steadily to over 15,200, highlighting expanding opportunities for marketers and advertisers alike.
Advancements in fraud detection technologies have contributed to a 35% improvement in identifying and mitigating fraudulent activities compared to 2023. Despite the challenges, the affiliate marketing industry in Sudan continues to thrive, driven by rising internet penetration and mobile usage. Continued investments in security measures are essential to sustain growth and foster trust among advertisers and consumers in the digital space.