Sudan's affiliate marketing sector is experiencing significant growth in 2026, driven by increased internet penetration and smartphone usage. The projected revenue of $45 million reflects a rise in local and international brands leveraging digital channels to reach consumers. The active base of over 12,500 affiliates indicates a burgeoning digital economy, despite infrastructural challenges.
Mobile devices dominate affiliate traffic, accounting for approximately 65%, emphasizing the importance of mobile-friendly content and campaigns. As digital literacy improves, more businesses are expected to adopt affiliate marketing strategies, boosting overall digital ad spend to around $22 million. This growth signals evolving consumer behaviors and expanding e-commerce opportunities despite ongoing economic hurdles.