Sudan's digital advertising landscape in 2026 shows a steady increase in ad viewability, reaching 58%, driven by expanding internet access and smartphone usage. The total digital ad spend has grown to $120 million USD, reflecting increased marketing efforts online. Mobile ad penetration remains high at 75%, emphasizing the importance of mobile-friendly campaigns for businesses.
The average CPM of $4.20 USD indicates competitive pricing within Sudan's digital ecosystem, and the ROI of 150% highlights effective ad strategies. As digital consumption grows, advertisers are expected to allocate more budget to online channels, further boosting the sector's development. Continued infrastructure improvements will likely enhance viewability rates and overall digital engagement.