Video Engagement Rate Statistics in Sri Lanka (2026)

Sri Lanka's digital landscape is rapidly evolving, with video content becoming a dominant form of online engagement. The average engagement rate of 4.8% suggests that users are increasingly interacting with video content, especially on mobile devices which account for 78% of views. The surge in consumption, up 35% from the previous year, indicates a growing appetite for locally relevant and high-quality video marketing campaigns, fostering new opportunities for brands.

The rise in watch time to over two minutes indicates deeper viewer involvement, which is beneficial for advertisers aiming to build brand loyalty. With video ad revenues reaching USD 45 million, this sector is becoming a significant revenue stream for digital marketers. As Sri Lanka continues to enhance its internet infrastructure, the potential for more immersive and interactive video content is expected to grow, promising a vibrant future for digital marketing in the country.