YouTube Advertising Video Marketing Statistics in Spain (2026)

In 2026, Spanish marketers are spending an average of €12,500 monthly on YouTube advertising, reflecting a significant increase in digital ad budgets. The high engagement rate, with 89% of internet users watching videos weekly, demonstrates YouTube's dominance in video marketing strategies across Spain. The average video watch time has risen to 7.5 minutes, indicating improved viewer engagement and content relevance in the competitive digital landscape.

With over 4,200 brands actively running YouTube ads, the platform continues to be a vital channel for brand visibility and consumer outreach. The estimated total revenue from YouTube ads in Spain has reached around €620 million, showcasing rapid growth in digital advertising investments. This trend underscores the importance of video marketing in Spain's evolving digital economy and consumer behavior landscape.