In 2026, Antigua and Barbuda's digital advertising landscape is thriving, with a significant share allocated to YouTube, reaching over three-quarters of internet users. The total digital ad spend has grown to approximately 2.5 million USD, reflecting increased investment in digital engagement. Local businesses leverage YouTube for targeted marketing, boosting brand visibility and consumer engagement across the islands.
Video content continues to dominate digital marketing strategies, with viewers watching videos averaging nearly three minutes per session. The number of active YouTube channels has surpassed 1,200, indicating a vibrant local content creation scene. The annual growth rate of video ads at 12% underscores the increasing importance of video marketing in Antigua and Barbuda's digital economy.