In 2026, South Sudan's mobile app retention rate stands at approximately 8.2% after 30 days, reflecting the need for enhanced engagement strategies. The country’s digital landscape is rapidly expanding, with around 3.5 million monthly active users actively engaging across various app categories, driven by increased smartphone penetration and improved network infrastructure.
Marketing efforts are increasingly effective, with the average cost per install at $1.20 USD, indicating affordable acquisition costs for advertisers. Digital ad expenditure has reached $24 million USD, emphasizing the growing importance of mobile marketing in South Sudan's emerging economy. Nearly two-thirds of smartphone users actively use apps, showcasing significant growth potential.