In South Sudan, email marketing has seen gradual growth, with open rates reaching approximately 22.5% in 2026. Mobile device access remains high at 65%, emphasizing the importance of mobile-optimized campaigns. Businesses are increasingly leveraging email to engage customers, with an average volume of 1,200 emails sent monthly, reflecting growing digital outreach efforts.
Despite challenges such as internet infrastructure, South Sudanese marketers are experiencing better engagement, driven by improved mobile internet access and localized content. The ROI of $4.50 per dollar spent indicates that email marketing is becoming a valuable channel for small and medium enterprises seeking to expand their digital footprint and foster customer loyalty.