South Sudan's e-commerce sector is experiencing rapid growth, with revenues expected to reach USD 120 million by 2026. The expanding mobile infrastructure has significantly contributed to increased online shopping, with 65% of transactions now happening via smartphones. Despite low internet penetration at 25%, digital commerce is increasingly accessible in urban areas, boosting consumer convenience and local businesses' reach.
The adoption of same-day delivery services is accelerating, with 40% of e-commerce platforms offering this feature. This trend reflects consumer demand for faster fulfillment, even in a developing market. Continued investments in logistics and mobile connectivity are vital for sustaining growth, making South Sudan a promising emerging market for digital commerce in the region.