South Sudan's e-commerce sector is rapidly growing, with a projected increase in customer lifetime value to around $150 by 2026. This growth reflects expanding internet access and mobile usage, fostering more sustained online shopping behaviors. Customer retention remains moderate at 35%, indicating opportunities for businesses to develop loyalty programs and improve customer engagement strategies.
The average order value of $45 suggests consumers are increasingly making larger or more frequent purchases online. As digital payments become more accessible, e-commerce platforms are likely to see higher repeat purchase rates and increased lifetime values. This evolution presents significant potential for local entrepreneurs and international brands seeking to capitalize on the emerging online market.