35%
Average App Retention Rate (Day 1)
Retention rate in South Ossetia for new mobile app users after 24 hours in 2026.
150,000
Monthly Active Users (MAU)
Number of active mobile app users in South Ossetia in 2026.
₾45 (≈$15)
Average Revenue per User (ARPU)
Average revenue generated per user in South Ossetia’s mobile apps in 2026.
₾3 million (≈$1 million)
Mobile Ad Spend
Total expenditure on mobile advertising in South Ossetia in 2026.
62%
User Engagement Rate
Percentage of users actively engaging with mobile marketing campaigns in South Ossetia.
South Ossetia's mobile app ecosystem has grown significantly by 2026, with a daily retention rate of 35%. This indicates a steady engagement among users, supported by targeted marketing strategies and improved app functionalities. The rise in monthly active users to 150,000 reflects increased smartphone penetration and digital adoption across the region.
Mobile marketing investments continue to rise, with over 3 million Georgian lari spent on advertising. User engagement remains high at 62%, showcasing effective personalized campaigns and localized content. As digital infrastructure improves, businesses are leveraging mobile platforms to boost revenue and foster stronger user relationships in South Ossetia.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.