South Ossetia's e-commerce sector is experiencing rapid growth, with the average customer lifetime value reaching approximately $1,200 in 2026. The increasing number of online shoppers, now totaling around 45,000, indicates a robust digital economy. The average order value remains steady at $75, suggesting consumers are willing to spend more per transaction, driven by improved online payment options and delivery services.
Mobile commerce continues to dominate, accounting for 62% of all transactions, highlighting the importance of mobile-friendly platforms. The repeat purchase rate of 38% reflects growing customer loyalty and satisfaction. Overall, South Ossetia's e-commerce landscape is maturing, with digital consumer behavior aligning with regional trends towards increased online engagement and spending.