South Korea's e-commerce sector is projected to see a significant increase in customer lifetime value by 2026, driven by advanced digital infrastructure and high consumer engagement. The average customer lifetime value is expected to reach around 1.2 million KRW, reflecting increased spending and loyalty. Customer retention rates are high, at approximately 78%, fostering stable revenue streams for online retailers. Consumers tend to make around 15 purchases annually, with an average order value of 80,000 KRW, indicating strong purchasing behavior.
The cost of acquiring new customers remains low at about 15,000 KRW, which supports rapid growth in customer bases for e-commerce companies. As digital payment methods and personalized shopping experiences improve, South Korean consumers are likely to spend more and stay loyal longer. Retailers focusing on customer retention and optimizing purchase frequency will likely see substantial increases in overall customer lifetime value, reinforcing South Korea's position as a leading e-commerce market in 2026.