Somalia's digital landscape continues to expand rapidly in 2026, with social media and mobile devices driving higher video engagement rates. The 4.8% average engagement rate indicates growing user interaction, supported by increased content relevance and platform accessibility. The rise in monthly video consumption to 18 minutes per user highlights Somalia's shifting media preferences, favoring visual and short-form content.
Investment in video marketing has surged, reaching USD 4.2 million, with most brands embracing video to enhance outreach. Mobile viewership dominates, accounting for 78% of video consumption, emphasizing the need for mobile-optimized content. These trends demonstrate Somalia's evolving digital marketing ecosystem, offering new opportunities for brands to connect with a digitally engaged population.