By 2026, Somalia's internet penetration has reached approximately 30%, with over 6.2 million users accessing online content. Live streaming platforms have seen rapid growth, engaging nearly 2.8 million viewers daily, driven by increasing smartphone adoption and mobile internet access. Video marketing is becoming a vital part of local businesses, generating an estimated $45 million in revenue, reflecting a burgeoning digital economy in the country.
The average Somali internet user spends about 75 minutes daily on live streaming platforms, indicating strong engagement levels. Social media activity remains high, with about 68% of internet users actively participating in digital conversations. This trend underscores the expanding influence of video marketing and live streaming as effective tools for brand promotion and community engagement in Somalia's evolving digital landscape.