28%
Average App Retention Rate
Percentage of users retained after 30 days
4.2 million
Average Daily Active Users (DAU)
Number of active users daily in Singapore
$12.50 SGD (~$9 USD)
Average Revenue Per User (ARPU)
Average revenue generated per user monthly
SGD 1.45 billion (~$1.07 billion USD)
Mobile Ad Spend
Total mobile marketing expenditure in 2026
Gaming (35%)
Top App Category by Revenue
Gaming apps lead in revenue share in Singapore
Singapore's mobile app retention rate remains steady at around 28% after 30 days, reflecting strong user engagement strategies. The number of daily active users continues to grow, reaching over 4.2 million, driven by increased smartphone penetration and digital adoption. Mobile ad spend has surged to SGD 1.45 billion, highlighting the country's vibrant digital marketing ecosystem. Gaming apps dominate revenue, accounting for 35%, indicating a thriving mobile gaming industry.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.