Singapore's micro-influencer marketing landscape continues to thrive in 2026, with ROI averaging USD 12,500 per campaign. Audience engagement remains high, with an average rate of 7.8%, reflecting the effectiveness of micro-influencers in connecting with niche markets. The number of active micro-influencers has grown to approximately 45,000, indicating expanding digital influence across various sectors including beauty, tech, and lifestyle.
Brands in Singapore are increasingly investing in micro-influencers, with 68% allocating budgets towards this strategy. The average cost for a sponsored post is around 1,200 SGD, making it a cost-efficient way to reach targeted demographics. Overall, the micro-influencer sector is a vital component of Singapore's digital marketing ecosystem, driving engagement and brand awareness in 2026.