4.8 million
Number of active live streaming users
Singapore's total population of approximately 5.7 million, with high digital adoption
1 hour 20 minutes
Average daily video consumption per user
Reflects increased engagement through mobile and broadband improvements
$220 million (approximately $160 million USD)
Revenue from video marketing campaigns (SGD)
Projected growth driven by brands investing in digital advertising
72%
Percentage of businesses using live streaming for marketing
Indicates widespread adoption of live video as a marketing tool
18%
Growth rate of live streaming platform users (2026 vs 2025)
Steady growth fueled by increased content creators and consumer interest
Businesses in Singapore are increasingly leveraging live streaming to reach consumers directly, with over 70% adopting this strategy. The market's video marketing revenue is expected to surpass SGD 220 million, reflecting strong confidence in digital advertising. As the digital maturity deepens, more enterprises are expected to integrate live video into their marketing mix to foster brand loyalty and drive sales.
Frequently Asked Questions
How significant is live streaming for Singapore's digital marketing?
Live streaming is a core component, with 72% of businesses utilizing it to connect with consumers, boosting engagement and brand visibility.
What is the future outlook for video marketing in Singapore?
With continued growth in platform users and advertising revenue, video marketing in Singapore is poised to expand further, becoming increasingly essential for brands.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.