Email Marketing Statistics in Singapore (2026)

Singapore's email marketing landscape in 2026 continues to evolve with an open rate of approximately 25.8%, reflecting high engagement among digitally savvy consumers. The click-through rate of 4.2% indicates that targeted content effectively drives user interactions. Mobile devices dominate email opens, accounting for 68%, emphasizing the importance of mobile-optimized campaigns for businesses targeting Singaporean audiences.

Marketers in Singapore maintain an average of 3.5 emails sent per week per subscriber, balancing engagement without overwhelming recipients. The email conversion rate of 2.9% demonstrates solid ROI potential, especially when combined with personalized content and strategic timing. As digital literacy grows, companies are increasingly leveraging data-driven approaches to enhance email campaign effectiveness.