By 2026, Sierra Leone's e-commerce sector is expected to grow significantly, with a Customer Lifetime Value around $45. The rise in smartphone usage and improved internet access are key drivers, increasing the number of active shoppers to approximately 2.5 million. Mobile commerce has become dominant, accounting for nearly 70% of transactions, reflecting digital adoption in the country’s evolving retail landscape.
With projected revenues nearing $150 million, Sierra Leone's e-commerce market is becoming a vital part of the economy. The average order value of $28 indicates increasing consumer confidence and spending. These trends highlight a rapidly expanding digital economy, driven by infrastructural improvements and a young, tech-savvy population eager to engage in online shopping.