By 2026, Sierra Leone's digital ad viewability rate has increased to 38%, reflecting improved ad placement and user engagement. The total digital ad spend has reached $12 million, indicating growing investment in online marketing. Mobile advertising continues to dominate, with 65% reach, driven by increased smartphone usage among the population.
Despite the positive trends, challenges remain in boosting viewability and user interaction. The average CTR remains modest at 0.25%, suggesting room for improved ad targeting and creative strategies. As internet penetration rises, digital advertising is expected to become more effective and widespread in Sierra Leone.