By 2026, Serbia's mobile marketing landscape has seen significant growth, with 85% of smartphone users regularly receiving push notifications. The average click-through rate of 4.8% indicates high engagement levels, driven by personalized content and targeted advertising. The average user receives around 3 notifications daily, reflecting the country's increasing reliance on mobile communication for consumer engagement.
Serbia's mobile ad expenditure has reached approximately USD 120 million, with mobile marketing revenue totaling USD 75 million. These figures demonstrate a robust digital advertising environment, fueled by rising smartphone penetration and improved digital infrastructure. Businesses are leveraging push notifications more effectively to boost customer retention and sales, establishing Serbia as a growing hub for mobile marketing innovation.