$4,500
Average ROI per micro-influencer campaign
Represents the typical return from a single micro-influencer campaign in Serbia
15,200
Number of active micro-influencers
Count of micro-influencers with 10K-50K followers actively engaged in Serbia
4.8%
Average engagement rate
Average engagement rate across micro-influencers in Serbia for 2026
$78 million
Influencer marketing market size (USD)
Total value of influencer marketing industry in Serbia for 2026
$33 million
Brand spend on influencer marketing
Estimated brand expenditure on influencer marketing in Serbia in 2026
Serbia's micro-influencer marketing industry is projected to reach a valuation of $78 million in 2026, reflecting increased digital adoption and brand investments. The average ROI per micro-influencer campaign is estimated at $4,500, indicating strong returns for local brands leveraging this strategy. The number of active micro-influencers is expected to grow, boosting campaign diversity and reach.
Engagement rates remain high, with an average of 4.8%, driven by authentic content and local consumer trust. As Serbia's digital landscape matures, brands are expected to allocate more budget to influencer marketing, directly impacting ROI and market growth. This trend suggests a robust influencer economy that continues to expand in the country.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.