Serbia's affiliate marketing industry is projected to reach $420 million in revenue by 2026, reflecting a steady growth driven by increased digital adoption and e-commerce expansion. Despite this growth, the fraud rate remains relatively low at 3.2%, indicating effective fraud prevention measures and growing awareness among marketers. The average commission per sale is expected to be around $45, incentivizing both affiliates and merchants.
The total digital marketing expenditure in Serbia is estimated at $1.2 billion, with affiliate marketing constituting a significant portion. The network ecosystem is expanding, with over 1,150 active affiliate networks, fostering competition and innovation. As digital maturity increases, efforts to combat affiliate fraud are expected to intensify, ensuring healthier growth for the industry and increased trust among advertisers and consumers.