24%
Average App Retention Rate
Retention rate of users after 30 days of app installation
3.2 million
Monthly Active Users (MAU)
Number of active mobile app users each month in Senegal
$8.50 (approx. 5,600 FCFA)
Average Revenue per User (ARPU)
Average revenue generated per mobile app user in 2026
$150 million
Mobile Ad Spend
Total digital advertising expenditure on mobile platforms in Senegal
78%
Percentage of Users via Android
Share of mobile app users accessing via Android devices in Senegal
Senegal’s mobile app ecosystem is expected to grow significantly by 2026, with retention rates improving through personalized marketing strategies. The increase in active users and ad spend reflects a maturing digital economy. Mobile marketing will likely focus on localized content, boosting user engagement and monetization.
The rise in Android device usage remains dominant, influencing app development and marketing campaigns. As mobile ad spend increases, marketers will prioritize targeted campaigns to maximize ROI. Senegal’s digital infrastructure developments will further support these trends, making mobile marketing essential for business growth in 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.