YouTube Marketing and Social Media Statistics in Saudi Arabia (2026)

Saudi Arabia's digital landscape continues to expand rapidly in 2026, with social media usage reaching 28 million users. YouTube remains the dominant platform, with 14 million monthly active users who spend nearly two hours daily consuming videos. This trend indicates strong opportunities for content creators and brands to engage audiences through targeted campaigns, especially as digital literacy and internet penetration grow.

The advertising industry in Saudi Arabia is experiencing a significant boost, with social media ad revenues reaching $1.2 billion. Influencer marketing also plays a crucial role, with budgets surpassing $150 million, highlighting the country's shift towards personalized and influencer-driven marketing strategies. Businesses increasingly leverage YouTube for brand awareness and product promotion, capitalizing on the platform's vast reach and high engagement levels.