Pinterest Shopping and Social Commerce Statistics in Saudi Arabia (2026)

By 2026, Pinterest has become a vital social commerce platform in Saudi Arabia, with over 8.2 million active users engaging in product discovery and shopping. The platform's visual nature aligns well with the country's growing e-commerce ecosystem, enabling brands to reach targeted audiences effectively. The estimated SAR 1.5 billion in sales highlights the significant role Pinterest plays in the local digital economy, driven by increasing mobile usage and digital literacy.

Saudi consumers are increasingly relying on visual content for shopping inspiration, which has contributed to higher engagement levels—averaging 12.4 minutes per month on shopping content. Local brands are rapidly adopting Pinterest, with over 2,150 companies utilizing it for direct social selling. As more users make purchases through the platform, Pinterest's influence on Saudi Arabia’s retail landscape is expected to continue expanding, fostering new opportunities for digital entrepreneurs.