In 2026, Saudi Arabia continues to see a significant rise in video consumption, with nearly 78% of internet users engaging weekly with video content. The average daily time spent on platforms like YouTube, TikTok, and local streaming services has increased to 1.8 hours, emphasizing the importance of interactive videos in capturing audience attention. Brands are increasingly leveraging these formats, with 65% incorporating interactive videos into their marketing strategies to boost engagement and conversions.
The effectiveness of interactive videos is evident in the higher click-through rates, averaging 4.2%. This trend is supported by the country's substantial digital ad spend, which has reached approximately USD 2.15 billion, reflecting a strategic focus on digital and video advertising. As the Saudi market matures, businesses are expected to innovate further, utilizing interactive video features to enhance user experience and drive marketing ROI.