In 2026, Sao Tome and Principe has seen significant growth in internet access, with 65% of the population now online. This has led to increased engagement with video content, averaging nearly two hours daily per user. Local businesses are investing more in video marketing, which now boasts a 4.2 times higher ROI compared to traditional advertising methods, reflecting a shift towards digital strategies.
The country has also experienced a rise in local content creators, totaling over 2,300 active producers who predominantly use mobile devices for filming and sharing videos. Mobile video consumption dominates, accounting for 78% of all views. These trends suggest Sao Tome and Principe's digital landscape is rapidly evolving, with video becoming a key driver for marketing and engagement in 2026.