45%
Video Ad Completion Rate
Percentage of viewers who watch video ads till the end
2.3 hours
Average Daily Video Consumption
Average hours spent on videos daily per user
78%
Mobile Video Usage Share
Proportion of video consumption via mobile devices
$1.2 million USD
Video Marketing Budget
Annual budget allocated to video marketing campaigns
2.5 million users
Social Media Video Reach
Number of users reached through social media videos
Sao Tome and Principe's digital landscape shows a growing engagement with video content, with an increasing number of users completing ads and spending significant time watching videos daily. The high mobile usage share highlights the importance of mobile-optimized video marketing strategies for brands targeting local audiences.
As digital marketing continues to expand, local businesses are investing more in video advertising. The rising budget and social media reach emphasize the country's shift towards immersive and engaging marketing channels, making videos a crucial part of their advertising mix in 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.